Let’s start with what it’s not! The most common misconception is that Pardot is just an email tool, but this couldn’t be further from the truth - in reality, it’s a powerful and comprehensive Marketing Automation solution. What is Pardot? What is Marketing Automation? Where did Pardot originate? What are the benefits of Pardot? What functionality does Pardot include? Is Pardot right for my Business? What alternatives are there to Pardot?